Economic articles

Black Friday

post-img

A new mobile phone has been released on the market, but it is expensive. You need new things after the old ones have run out. There is no doubt that you will search for products at reasonable prices, especially if everything runs out at the same time. Of course, this is sound economic thinking, but imagine that there is a day that is suitable for you and ready to serve you. It is A day when people buy their stuff instead of the whole year.

“Black Friday” has become one of the busiest shopping days in the world in the United States, Europe, Australia and many countries, as stores offer special offers on the prices of a variety of goods in an attempt to attract shoppers to stores while offering similar deals online, despite the great demand from... While shoppers are reluctant to purchase during what is known as “Black Friday,” all that many people know about it is only its association with shopping in preparation for Christmas.

What is the story of "Black Friday"?
The concept of "Black Friday" appeared on the last Friday of November every year, the day after Thanksgiving in the United States of America.
Historically, the story of “Friday” began with a huge economic crisis when two American financial experts, Jim Fisk and Jay Gould, bought a large amount of gold in the hope of achieving huge profits by selling the gold later after its price rose, and on the twenty-fourth of September of the year 1869 The American gold market collapsed, and this collapse, which began on Friday, was called Black Friday, which prompted Fisk and Jay to declare bankruptcy.

This day came when the value of stocks fell by 20%, foreign trade stopped, and farmers suffered a 50% drop in the value of their wheat and corn crops. To cover the losses, shop and commodity owners were forced to sell their goods for less than their price.
As the days passed, merchants became accustomed to offering major discounts on their goods on this day every year to remember this crisis.
On the other hand, it is said that it appeared for the first time in 1960 by the Philadelphia City Police, which gave it this name, as large traffic jams, crowds, and long lines appeared in front of stores during this day known as shopping. The Philadelphia City Police Department described that day as “Black Friday.” That chaos and congestion in traffic, including pedestrians and cars.

Black Friday and the Arab region:

Although this event is widespread in Western countries and most countries of the world, in 2014, the Saudi Souq.com website launched an initiative as a response to “Black Friday” for global markets and called it “White Friday” and replaced the white color with black for the privacy of the day. Friday for the majority of Arab Muslims.
Black Friday sales in the Gulf countries occur online and in brick-and-mortar stores, and businesses in the Middle East are encouraged to use credit cards and transfer money online with additional discounts, with some offering 0% interest and even a monthly installment option. During online and in-store sales, they offer toys and merchandise. Gift cards, travel vouchers or great price offers on electronics.

In Lebanon and Egypt, there is also a celebration of White Friday, where most stores offer great offers, discounts, and discounts on their goods.

Amazing discounts, but?

Of course, nothing arouses a shopper's appetite to buy more than a significant reduction in prices, and this is the reason behind the importance of Black Friday offers around the world: providing products and goods with great discounts that will not be repeated the rest of the year.
In fact, it seems that there is a lot of deception in this particular matter followed by many traditional and online stores alike.

For example, if you want to buy a product on Black Friday, its nominal value is $100, and you find a 30% discount on it, which will make you buy it for $70.
At first glance, it seems to you that you got a huge discount, but in reality, this product was already sold in the same store or another for $80 throughout the year, a usual discount that stores conduct to stimulate their sales. Therefore, you only got a discount of 12.5% from its usual selling price and not 30% as it seems to you at first glance.

Also, some stores also anticipate the situation before the arrival of Black Friday, so they raise the prices of products by greater percentages than usual and then reduce them again on Black Friday by the same percentage or even less, so that the actual discounts do not exceed 10%.

This is according to a report published by the “Wall Street Journal” entitled “The Dirty Secrets of Black Friday.” It stated that one of the most famous tactics of stores during this period is to increase the prices of products slightly or moderately a few days before the arrival of Black Friday, and thus when they display their discounts, it will appear to the public that they are discounts. Large - compared to the previous fake price - while in reality they are very slight discounts, and the report monitored an increase of 8%, which included 20% of the goods it tracked before Black Friday, and increases that reached up to 23% on average in some products and toys.

Related Post

Dama Platform :

 

It's a journey that transcends the traditional boundaries of media. Our interactive digital platform offers you diverse programs and bold content that inspires the young generations and invests in the digital transformation of the media 

 

 : Discover with us

  Innovative content presented by specialists in various media fields, a unique user experience that suits your preferences

 

 "Don't miss the opportunity to be part of this leading platform! Join us now and stay connected with the world through "Dama Platform